LimeGear Awareness Email Drip Campaign

Background

LimeGear is a Business Intelligence (BI) platform made exclusively for mortgage lenders. For the first time, mortgage lenders can leverage data from various systems to get a leads-to-production view of the information needed to manage, measure, and operate your business. Featuring out-of-the-box dashboards, scorecards, and reports, LimeGear improves visibility and increases productivity across your entire organization.

Campaign Overview

• Purpose: Awareness email campaign focused on audience pain points 

• Goal: drive engagement and increase the total number of demo requests in the first quarter

• Associated with an ongoing LinkedIn campaign with consistent messaging